Overview
Most home buyers and sellers start with an online search, making it crucial for real estate licensees to have a social media presence. This course covers content creation, establishing a business website and blog, optimizing for search engines, and using platforms like Twitter, Facebook, Instagram, Pinterest, Snapchat, TikTok, and LinkedIn to generate leads. It also addresses ensuring social media posts comply with copyright laws, advertising rules, and the NAR Code of Ethics.
Learning Objectives
- Establish social media goals for a real estate business
- Explain how to curate content for blogs and newsletters
- Describe strategies to boost search engine optimization
- Recognize how to use social media platforms, including Facebook, LinkedIn, Instagram, Pinterest, TikTok, and Snapchat to establish a brand and promote a business
- Utilize social media platforms to connect with leads
- Describe how to minimize risks in your social media marketing
Designed For
Real estate professionals at all stages of their careers
Find this course for your license:
License or Certification
Regulator
Type