Top-notch negotiating skills are one of the most important factors sellers and buyers desire when working with agents. This course explains why negotiating skills are instrumental in securing the best possible deal for clients whether they are buying or selling a property. It explores the influence of personality styles in the negotiating process, the psychology of buying and selling, and the importance of always working in the client's best interests. Agents with strong negotiating skills are also better equipped to ensure transactions are conducted ethically and in accordance with applicable laws and regulations.

After completing this course and exam, licensees will receive the official CREN designation, certificate, and logo that they can use to market their business. The CREN designation and logo will be sent by AgentsCertifications.org.